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PAPER OR PLASTIC TIPS:

Continuing with the Grocery Store Theme:

  • borrow a grocery cart (give recognition) from a local grocery store and fill it with non perishable groceries (cereal, paper towels, rice, flour, shampoo, chips, etc.)
  • raffle off $500 worth of groceries from the grocery store
  • ask your employees to dress like checkers and baggers from a grocery store (jeans, apron, name tag)
  • have small trays of food in your lobby to taste - little cups of chex, warmed pizza, apple juice
  • stress the ease and speed of paying for groceries with a debit card versus writing out a check
  • have a race at your local grocery store with 2 men trying to fill a complete grocery list the fastest
  • give a coupon with each member's transaction

Above are just a few ideas for your credit union to have a successful debit card marketing effort. Feel free to use your imagination to come up with more ideas. We'd love to hear what you did and if it was successful for you! Email Sandi Altman with your stories and ideas!

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